Creator Marketing
How to track influencer campaigns
Give each creator a slug you can expire. Read clicks by creator, not by a shared discount code you cannot split.
Zipy editorial · 2026-07-08 · 8 min
Key takeaways
- One slug per creator per flight. Shared links make payouts a negotiation.
- Expiry and destination edits protect you when a post stays up after the deal ends.
- Clicks are not sales. Pair the slug with the code or pixel the brand already trusts.
Stop handing out one link to the whole roster
A shared URL looks tidy in the brief. It becomes a fight when three creators claim the same spike. Issue go.brand.com/maya-june and go.brand.com/leo-june. Same landing page is fine. Same ID is not.
Put both in one campaign so you can see the flight as a whole and still sort by creator. If legal wants a unique disclosure URL, that is a third slug, not a footnote in a PDF nobody opens.
Controls that belong in the contract
Write the public path into the statement of work. Set an expiry or a destination change for the day the usage rights end. Password-protect a private seeding page if the product is not public yet. Require the creator to use your host so you are not scraping screenshots of someone else’s shortener.
What the report can and cannot prove
Clicks tell you the post was tapped. They do not tell you the cart converted. Pair the slug with the discount code, affiliate tag, or pixel the finance team already accepts. Device and country help you spot a bot burst. Pause first if a slug explodes from one datacenter overnight.
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